Perception Institute inspires people to live their values.

Our brains like to be right, our hearts strive to be good. The very experience of racial difference, however, can send these basic human impulses atwitter. Unless disrupted, stereotypes embedded in our brains can turn into implicit bias and lead to discrimination over time. And racial anxiety — the concern that we might confirm our own biases or experience bias from someone else — makes racial navigation even more challenging.

    Research: Science & Perception

    Recent research in psychology, neuroscience, and the social sciences has made huge strides in understanding how automatic processes in the brain shape our perceptions, our actions and our decision-making. Research also gives us insights into how we can override our biases to bring them more in line with our conscious values.

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    Representation: Culture & Perception

    Media, entertainment, and other forms of popular culture play a significant role in shaping our perceptions of others. For many of us, popular culture is the primary way we learn about people who are different from us. The problem, though, is that many representations are based on cultural stereotypes, which tend to marginalize and caricature members of nondominant groups. Through these representations, we see a limited, and distorted, view of others.

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    Reality: Living & Perception

    Stereotyping and bias are universal human phenomena. No one is immune from the effects of implicit bias, racial anxiety, and stereotype threat. These phenomena have serious impacts on our decisions and on the way we treat each other in every sector of daily life.

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    Services & Solutions

    We believe in solutions. The problem of discrimination is a complicated one—operating on both structural and individual levels—but failure and tragedy are not inevitable. If people believe the problem of discrimination is intractable, they are less likely to engage in action. We are dedicated to raising awareness of and applying empirically tested solutions to real-world challenges.

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