The “Good Hair” Study: Explicit and Implicit Attitudes Toward Black Women’s Hair

The “Good Hair” Study: Explicit and Implicit Attitudes Toward Black Women’s Hair (February, 2017) by Alexis McGill Johnson, Rachel D. Godsil, Jessica MacFarlane, Linda R. Tropp, and Phillip Atiba Goff This report presents preliminary findings from the “Good Hair” Study, an original research study conducted by Perception Institute that examined explicit and implicit attitudes toward black women’s hair.