The “Good Hair” Study: Explicit and Implicit Attitudes Toward Black Women’s Hair (February, 2017) by Alexis McGill Johnson, Rachel D. Godsil, Jessica MacFarlane, Linda R. Tropp, and Phillip Atiba Goff This report presents preliminary findings from the “Good Hair” Study, an original research study conducted by Perception Institute that examined explicit and implicit attitudes toward black women’s hair.
This report is part of a larger series, #PopJustice, dedicated to exploring the promise and potential of pop culture as an agent of social change.
This report is the research volume – it explores two key questions:
1) Can popular culture be an effective instrument for positive social change?
2) Can popular culture be leveraged in the effort to counter stereotypes and improve attitudes and behavior toward immigrants and people of color?
This report summarizes the result of a research study, which evaluated the impact of a web series, Halal in the Family, on biases about Muslim Americans. Compared to people who watched a sitcom, those who watched Halal in the Family had less negative explicit and implicit attitudes toward Muslim Americans. The findings suggest that popular media can be used to shift biases and counteract stereotypes.
This guide is for anyone, particularly educators, seeking to use the documentary 3 1⁄2 Minutes, Ten Bullets as a catalyst for discussion and action. The film documents the story of Jordan Davis, a 17 year-old, and the trial of Michael Dunn, the man who killed him. The guide uses the mind sciences to address the role that race plays in our society, generally, and specifically, the experience and treatment of black men and boys.
This report explores the role of narratives in shaping racial bias. Narratives are a powerful mechanism to challenge ongoing racial discrimination.
This report synthesizes dozens of studies to show how biased and distorted perceptions of black men and boys are created, and the effects those perceptions have on major life opportunities.