The “Good Hair” Study: Explicit and Implicit Attitudes Toward Black Women’s Hair

The “Good Hair” Study: Explicit and Implicit Attitudes Toward Black Women’s Hair (February, 2017) by Alexis McGill Johnson, Rachel D. Godsil, Jessica MacFarlane, Linda R. Tropp, and Phillip Atiba Goff This report presents preliminary findings from the “Good Hair” Study, an original research study conducted by Perception Institute that examined explicit and implicit attitudes toward black women’s hair.

The Science of Equality, Volume 2: The Effects of Gender Roles, Implicit Bias, and Stereotype Threat on the Lives of Women and Girls

by Rachel D. Godsil, Linda R. Tropp, Phillip A. Goff, John A. Powell, and Jessica MacFarlane (October 2016) Perception Institute partnered with the Haas Institute for a Fair and Inclusive Society and the Center for Policing Equity to produce this report, which synthesizes a wide range of research on the impact of gender roles, implicit gender bias, and stereotype…

The Science of Equality, Volume 1: Addressing Implicit Bias, Racial Anxiety, and Stereotype Threat in Education and Health Care

Perception Institute partnered with the Haas Institute for a Fair and Inclusive Society at UC Berkeley and the Center for Policing Equity at UCLA to generate this report, which provides an in-depth look at the role of implicit bias, racial anxiety, and stereotype threat in producing disparities in education and healthcare.