Services & Solutions

Perception Institute is a consortium of researchers, advocates, and strategists that uses cutting-edge mind science to help organizations reduce discrimination linked to race, gender, and other identity differences. Working in sectors where bias has the most power to create harm—our schools, workplaces, hospitals, justice system, and media—we translate findings into interventions and workshops, customize research, and develop strategies to communicate across difference and disrupt the cycle of bias and harm.

We believe in solutions. The problem of discrimination is a complicated one—operating on both structural and individual levels—but failure and tragedy are not inevitable. If people believe the problem of discrimination is intractable, they are less likely to engage in action. We are dedicated to raising awareness of and applying empirically tested solutions to real-world challenges.

We offer tailored services related to reducing discrimination and harmful practices including:

Mind Science Workshops

Drawing upon the latest research evidence, we create sector-specific workshops on the mind sciences. Our workshops cover:

  • Racial polarization and our society’s current racial paradox.
  • How our unconscious brains operate.
  • Perception’s Core Concepts: implicit bias, racial anxiety, and stereotype threat—and how they play out in relevant contexts.
  • Evidence-based strategies to prevent and override implicit bias, racial anxiety, and stereotype threat—including interventions at the interpersonal and institutional level.
  • Communication strategies to reduce polarization and racial anxiety.

Research & Evaluation

Perception Institute offers expertise in original research, including study design, survey development, and data collection. Perception Institute works with partners to build upon the evidence base related to the operation of implicit bias, racial anxiety, and stereotype within specific contexts. We use findings to inform the development of targeted interventions that meet identified needs.

Communications Strategy

Perception provides guidance to communications teams as well as other departments that manage external relationships. We provide these groups with best practices to reduce polarization and anxiety, particularly around race.

Our goal is conversation, not confrontation. Perception’s approach helps organizations achieve their goals of diversity, equity, and inclusion by applying the latest research and understanding of the mind sciences to everyday interactions at the individual and institutional levels.

We bring together organizational stakeholders and researchers to test solutions, bring them to scale, and build metrics for institutional accountability to encourage forward momentum. We are driven by a healthy optimism undergirded by the exciting empirical evidence that it is possible to override bias and navigate difference in ways that create better experiences and opportunities for all.

Learn More:

Samples of our research studies, evaluation reports, and toolkits can be found in our Publications Library.

If you are interested in learning more about Perception Institute’s offerings and services, please email us at

If you are interested in booking a Mind Science Workshop for your organization or a presentation at a conference or other gathering, please Request a Workshop or Presentation.


Perception Institute has presented on the mind sciences to a range of organizations, including:

Annie Casey Foundation
Asian American Journalists Association
Association of Healthcare Journalists, Regional Health Journalism Fellows Program
Brown University
Communications Network
Cardozo School of Law
Charlotte District Attorney’s Office
Chicago Lawyer’s Committee Unconscious Bias Conference, Northwestern University Law School
Community Catalyst
Dane County Police Department
Emma Bowen Foundation
Federal Defender Association
Florida Conference of Judges
Fordham University School of Law
Harvard Law School
Institute for Municipal and Regional Policy, New Britain, CT
Klingenstein Summer Institute, Teachers College, Columbia University
Lake Shore Ethnic Diversity Alliance
LREI School
Lynn Police Department
Mississippi Defenders Association
National Association of Independent Schools (NAIS)
National Association of State Judicial Educators
National Park Service
New York City Department of Education Expanded Success Initiative
New York Legal Services
Philanthropy New York
Planned Parenthood Federation of America
Robert Wood Johnson Foundation
Philadelphia Inn at Court
University of Pennsylvania Admissions Office
University of North Carolina-Chapel Hill School of Government
William Penn Foundation
YWCA Dane County


Our partners include research institutes, foundations, and others working at the intersection of the mind science, identity differences, and/or cultural strategy for social change:

Ad Council – Love Has No Labels
Center for the Study of Race and Equity in Education, University of Pennsylvania
The California Endowment
The California Wellness Foundation
Campaign for Black Male Achievement
Center for Policing Equity
Color of Change
Equal Justice Society
The Executives’ Alliance to Expand Opportunities for Boys and Men of Color
Ford Foundation
Haas Institute for a Fair and Inclusive Society
Linked Fate Fund for Justice
Liz Manne Strategy
Moore + Associates
The Nathan Cummings Foundation
Open Society Foundation
Participant Media
Race Forward
Unbound Philanthropy
W.K. Kellogg Foundation