Evaluation of Halal in the Family web series

by Rachel D. Godsil, Benjamin F. Gonzalez & Emily Balcetis (November 2015)

This report summarizes the result of a research study, which evaluated the impact of a web series, Halal in the Family, on biases about Muslim Americans. Compared to people who watched a sitcom, those who watched Halal in the Family reported less negative explicit and implicit attitudes toward Muslim Americans. The findings suggest that popular media can be used to shift biases and counteract stereotypes.